China’s Haier Group Co. plans to grow sales by 30% by December 2023. Haier’s sales will increase by 25% year-on-year in 2022, thanks to increased market recognition and the trust and confidence of domestic customers. The global home appliance and consumer electronics brand also launched nine new products, including refrigerators, washing machines, dryers, range hoods, gas stoves, televisions and water heaters.
As part of its expansion plan, Haier is increasing the number of brand stores to expand its retail network in Malaysia. Currently, it has 43 brand stores located in key areas and major cities. Haier Malaysia Managing Director Fan Jing said that they are committed to providing high-quality home appliances to meet the needs of discerning customers, relying on global R&D centers and market research to understand local needs.
Fan Jing, Managing Director of Haier Malaysia, said that customer satisfaction is improved through personalized attention and interaction, and believes that Malaysia will continue to be an important market for Haier. Haier expects the launch of new products to significantly drive the company’s growth in Malaysia and further meet customer expectations.
