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Chery released its global strategy at the 2024 International Business Conference, aiming to sell millions of cars globally. This reflects Chery’s vision to build a strong system with dealers and investors, adhering to the principle of “customer first”.
n 2023, Chery’s exports will reach 937,000 units, becoming China’s leading automobile export brand and winning the trust of more than 13 million customers around the world. Chery achieves this achievement through its “Close to Customers” strategy, providing in-depth market understanding and rapid consumer feedback.
In the next five years, Chery will focus on products, brands, marketing experience, ecosystem and ESG responsibility to achieve sustainable growth, and has proposed five core capabilities.
(Source: Seular Image source: Unsplash)
