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Slowing growth in the Australian television market has led to fierce brand competition, especially in the premium segment. TCL dominates the affordable high-end segment, while discounts and promotions have made products from Hisense, Sony, LG and Samsung popular.
LG announced its 2024 TV range for the first time, and Samsung responded with anti-glare TVs. The focus of competition is on functionality and display technology, especially OLED technology.
Samsung claims its 2024 TVs offer ultimate 4K quality and upscale content to 8K. New features include AI Motion Enhancer Pro and Real Depth Enhancer Pro, which improve picture quality and brightness. Samsung will launch these new features next month, leading innovation in the TV market.
(Source: ChannelNews Image source: Freepik)
