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Coupang e-commerce platform expands overseas direct purchase services, allowing Korean consumers to purchase products directly from Japan.
The Rocket Jikgu service can now purchase food products such as Nissin, Meiji, LeTao, and AGF, as well as beauty products such as Senka, Bioré, and Fino, as well as home furnishing brands and stationery brands such as Ishida and Joseph Joseph.
The service has gradually expanded since its launch in the United States in 2017, entering the Chinese market in 2021 and the Hong Kong market in 2022.
Japan’s overseas direct purchase market grew by 11% last year, of which food procurement increased by approximately 45%.
(Source: retailnews Image source: freepik)
