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The latest DSCC survey shows that the smartphone market will undergo major changes in 2024 due to the popularity of OLED screens and the strategic changes of leading brands.
In the second half of 2023, OLED smartphones grew by 41%, driving sales to increase by 12% year-on-year. This is expected to continue until 2024, and OLED smartphone shipments are expected to grow by 11%. All types of OLED displays will grow, with flexible and foldable OLED expected to grow by 9% and rigid OLED expected to grow by 17%.
Although Apple declined slightly, it still holds a leading position, and brands such as Huawei also achieved significant growth, especially Huawei increased its market share with the Mate 60 and Nova 12 series.
Looking ahead to the first quarter of 2024, DSCC predicts that the top five smartphone models will include Samsung A15, Apple iPhone 15, Samsung A35, iPhone 15 Pro Max and iPhone 14. Together, these models are expected to capture 28% of the market, indicating the stiff competition these tech giants will face.
(Source: displaydaily Image source: unsplash)
