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Malaysia’s digital economy will reach its full potential of US$30 billion (RM139.09 billion) in gross merchandise value (GMV) by 2025, according to the eighth edition of the Southeast Asia E-Economy (SEA) report.
The report was jointly released by the American multinational technology company Google, Singapore’s GLIC Temasek and the global consulting firm Bain & Company.
“Between 2015 and 2022, the proportion of households with internet access increased from 76% to 97% in urban areas and from 49% to 89% in rural areas,” the report shows.
High-value users (HVUs) in Malaysia spend 5.3 times more online than non-HVUs, with more than half of HVUs living outside metropolitan areas, suggesting growth opportunities for digital businesses exist outside metropolitan areas such as Kuala Lumpur and Selangor.
(Source: freemalaysiatoday Image source: freepik)
