Bangkok, Thailand, April 23, 2024 – Hisense ASEAN Region Customer Conference for the year 2024 was grandly held in Bangkok, Thailand. The theme of this conference was “The Scenario-driven Glory of Win-win.” With nearly 400 representatives from countries such as Thailand, Malaysia, Indonesia, Vietnam, and the Philippines gathered on the banks of the Chao Phraya River to witness the unveiling of Hisense ASEAN Region’s new strategy vision and to deeply experience the variety of different scenarios represented by Hisense’s flagship model.
Clara, President of Hisense Group’s ASEAN region, stated that in 2024, they will continue to prioritize user-centric approaches. Building upon the inheritance of the industrial layout, scenario-based services, and upgraded after-sales services in the ASEAN region, these factors will introduce brand upgrades, organizational upgrades, and digital upgrades. Thus, Hisense will initiate six major upgrade actions to bring a better sense of home happiness to consumers in the ASEAN region. As Hisense Group celebrates its 55th anniversary and sponsors the UEFA Euro 2024 this year, this conference brings many surprises to everyone.
Adhering to a user-centric approach to create the very best products
As a leader in the display industry, ranking second globally in terms of shipment volume, Hisense has significant advantages in the development of its entire product range business. Thanks to its user-centric approach, the overall growth of the ASEAN region reached growth rate of 22%. In the mature market of Thailand, Hisense TVs rank among the top three in the industry; Hisense air conditioners in Malaysia have entered the top three in the industry, while refrigerators rank second.
Why can Hisense maintain its leading position? For 55 years, Hisense has consistently revolved around the user in their planning and used it as a guiding principle for many actions. This is evident from Hisense’s product releases through the years.
Hisense deeply understands the users needs in Southeast Asia, thus establishing a local research and development center in Thailand and has developed a variety of competitive products! As one of Hisense’s arsenal, Hisense innovative AI technology is heavily integrated into its televisions, equipped with independently developed picture quality chips, and ULED products that provide extraordinary viewing experiences.
Furthermore, Hisense’s home appliances focus on health, providing users with a more perfect quality experience. Hisense’s new air purifier air conditioners comprehensively regulate indoor air, addressing pain points such as high indoor carbon dioxide concentration and unpleasant odors; refrigerators purify the entire space, eliminate odors, and lock in freshness at any time; the active water washing machine provides exceptionally clean laundry, solving the problem of white clothing turning yellow and killing bacteria and mites. It is hoped that users can experience the quality and passion from Hisense’s moto; “People-Oriented Technology” and “Ultimate Quality” from Hisense’s products!
Creating the Best User Experience through Scenario-based Approaches
As the home appliance industry enters a mature stage and the market shifts from growth to saturation, with mutual “squeeze” between enterprises, many home appliance companies are seeking directions for a transformation and reform. Hisense’s answer to this is scenario-based innovation! At the conference, Hisense demonstrated its determination through the systematic and scenario-based presentation of home appliances! Hisense proposes that what future users need is not just a single home appliance but a solution consisting of a complete set of products. Therefore, in terms of appearance and functionality, you can see a combination-oriented presentation. To implement this, Hisense will upgrade its product experience center to bring new scenario-based experiences to ASEAN users!
Local Youth & Sports Marketing Development
Competitive sports have always been one of the important topics which Hisense converse with consumers. From being the first Chinese enterprise to appear in the Australian Open to European Cup and World Cup as an official sponsor, Hisense has built a communication bridge with global consumers through sports marketing.
On April 15th, legendary goalkeeper Manuel Neuer signed as the brand ambassador for Hisense European Cup 2024™, endorsing its “BEYOND GLORY” European Cup themed activities. Just as goalkeepers like Manuel stand as the last line of defense, Hisense is a reliable force behind the scenes, consistently providing cutting-edge technology and unparalleled quality. During the European Cup, Hisense will launch various fan square and other experiential activities. Meanwhile, Clara mentioned that Hisense is also a practitioner of CSR concepts, actively participating in football equipment donation activities in Southeast Asia, caring for the football dreams of the next generation.
As a company, Hisense looks forward to providing users with a higher level of life experience through its brand. Every action it takes reaffirms Hisense’s commitment: “Integrating people-oriented technology into life, allowing people to enjoy happiness in every moment.”
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About Hisense Malaysia
Hisense Malaysia is a subsidiary of Hisense Group, Ltd. established in 1969 and headquartered in Qingdao, China. Hisense Malaysia is recognized as a global Top 10 player by business intelligence industries and research institutions. Having entered the Malaysian market for over 10 years, Hisense Malaysia offers an innovative range of technology products such as Laser Cinema, ULED TV, refrigerator, air-conditioners, chest freezers, washing machines that disrupt the consumer electronics industry, challenge the competition and provide significant value to consumers.
For any queries, please contact:
Hisense (Malaysia) Sdn. Bhd.
