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According to the latest data from IDC, global smart TV shipments are expected to decline by 5.5% in 2023 due to high inflation and consumers extending the life of TVs. The market is expected to stabilize in 2024 with slower growth.
Emerging markets are driving smart TV growth, while mature markets such as North America are facing weak demand, putting downward pressure on suppliers. Weak demand is expected to persist until mid-2024. Vendors rely on high-end TV sales for profit, but the viability of sustaining this strategy amid economic challenges is uncertain.
Smart TVs are gradually transitioning into smart home hubs, with brands such as Amazon and Roku competing fiercely in terms of price and smart home features, attracting consumer interest.
(Source: displaydaily Image source: freepik)
