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Coca-Cola and Microsoft have reached a five-year strategic cooperation agreement worth US$1.1 billion, aiming to use Microsoft’s cloud computing and artificial intelligence services to promote global innovation and productivity. The two parties will jointly experiment with Azure OpenAI, jointly develop AI use cases, including services such as chatbots, and test Microsoft’s Copilot product to improve productivity.
This cooperation marks Coca-Cola’s continued innovation in the field of artificial intelligence. The “Next 3000” limited-edition Coke launched last year is the product of AI-assisted design. It has rich taste and full texture, demonstrating the potential of AI in product design.
(Source: Oriental Daily Picture source: unsplash)
