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With strong global deliveries in 2023, Porsche AG is now looking to achieve rapid growth in the ASEAN region. The region’s economic status has jumped from 11th to 6th globally and is expected to become the world’s third largest economy.
Porsche has developed a “dual hub” ASEAN strategy, with Malaysia and Singapore being its focus. The company plans to embark on major strategic projects in both countries, including the opening of a new Porsche Studio in Singapore. Porsche’s expansion in the ASEAN region aims to further optimize global market distribution and provide more products and services.
(Source: theedgemalaysia Image source: unsplash)
